How to Know If It’s Time to Raise Your Lash Prices (And How to Do It Right)

Let’s be real — pricing can feel like a minefield. You want to stay competitive, look after your clients, and grow your income... but at the same time, you don’t want to scare people off or feel like you’re “too much.”

But here’s the truth most lash artists don’t talk about:
Undercharging holds you back.
From burnout, to slower business growth, to not being able to reinvest in better products — it all starts with your pricing.

So how do you know when it’s time to raise your lash prices? And how do you do it in a way that feels aligned, professional, and fair?

Let’s break it down. 👇🏼

Signs It’s Time to Raise Your Prices

1. You’re consistently fully booked
If your books are packed weeks in advance, you’re no longer just building — you’re in demand. A small price increase can balance your workload and ensure you're paid fairly for your time.

2. Your skillset and results have improved
Have your sets gotten fluffier, cleaner, or more long-lasting? Are you using advanced mapping or higher-quality lashes and adhesive? That growth deserves recognition in your pricing.

3. Your expenses have increased
Between rent, product costs, insurance, and time spent outside the studio (hello, client messages and content creation), you need to factor in what it actually costs to run your business.

4. You’re attracting your dream clientele
If you’ve moved beyond discount-chasers and are building a loyal client base that values your service — they’re likely to stay even after a small increase. Trust in the relationship you’ve built.

How to Raise Your Prices — The Right Way

1. Give notice
Communicate the change 3–4 weeks in advance. Whether it’s through text, email, or on social media, be clear and kind. Example:
“From [date], my prices will be adjusting slightly to reflect the quality and care I put into each service.”

2. Don’t over-explain or apologise
You’re running a business — not offering discounts out of guilt. Keep your tone confident and professional.

3. Back it up with value
If you’re raising prices, make sure your service reflects it — and it likely already does. Clean prep. Premium products. Consistent retention. Comfortable space. Personalised mapping. All of this matters.

4. Be consistent
Don’t make exceptions or apologise to certain clients. If they value your service, they’ll stay. If not, they make room for people who do.

Bonus Tip: Price Reflects Perception

If you’re charging low while delivering high-quality results, you could actually be sending the wrong message.
Raising your prices doesn’t just benefit you — it tells the world you take your work seriously. And that’s attractive to the right clients.

A Note from Vlume Beauty 💡

The reason artists using Vlume’s Lock It Love It Adhesive and Bond Beyond feel more confident raising their prices?
Because they’re offering results that last — without the stickies, clumps, or retention issues that leave clients questioning value.

When you invest in the right tools, you deliver premium results. And premium results deserve premium pricing.

Ready to level up?

Raising your prices isn’t about being greedy.
It’s about stepping into your worth, protecting your energy, and creating a sustainable business you love showing up for.

And if you need support? I’m here.
Whether it’s products, education, or real talk — I’ve got you.
💌 Let’s grow together.